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Online dating scams: new tricks that fleece victims of an average '£9,589' But in November last year, Aileen felt a growing sense of disappointment as five months had passed and she had yet to meet any men.

Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.

It claims to offer a “safer and more credible alternative” to dating websites.

So in May last year Aileen stumped up £1,295 for membership.

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“My daughters said online dating wasn’t good for me anymore, so I started looking for alternatives.” Aileen then came across Searchmate, a bespoke dating service which featured on the first series of Channel 4's The Undateables.Searchmate has now offered Aileen a full refund of £1,295.Last year, 7.1 million single Britons looked for a partner online, 800,000 more than in 2011, when, according to uk, there were 6.3 million.What’s more, our clever search filters also let you search by age and interests, so whether you’re looking for someone who shares your taste in Bollywood films or your love of the great outdoors, you’ve come to the right place.As a member of you also have more ways to meet people.In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.It promises “affluent, educated men and women between the ages of 30 and 55, who are all looking for a long-term commitment.” It charges £180 a year for membership.

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