In these virtual bar scenes, stolen glances are replaced with hasty swipes, and complex algorithms play the role of yenta.Sometimes, in this illusory world where nothing is exactly as it seems, love happens, but for the most part, as people sort through profiles like the pages of a catalog, dating has become less ritual, and more of a numbers game– a numbers game where the odds are often stacked against African-American romantic hopefuls.“I was talking to one of my friends. He’d just been on Tinder for maybe a week or so and he had 40 or 50 matches already,” says Brian Gerrard, 26.Members are also limited to viewing 30 photos every eight hours, and an algorithm tracks user behavior in order to predict compatibility.“There’s been over 10,000 matches on the app, tens of thousands of users, and tens of thousands of downloads,” says Brian, who quit his position at Nielsen to work on BAE full-time.
Some guys like skinny girls with no boobs and some guys don’t mind a little “thickness” as long as the girl is curvy with a big set protruding the front of her.
BAE utilizes campus ambassadors, college students who help the team promote the app among Black college students and alumni, while receiving intern experience, sometimes even credits, and contacts in exchange.“One of the things for us,” says Justin, “especially as a team of all people of color, is to provide meaningful opportunities when we visit campuses to talk about how to start a business, how to build an app, or other aspirations that [students] may have.”The BAE app is available for download on the i Phone and Android devices.
You can also follow the startup on Twitter @BAE_app.
Online dating is the natural evolution of courtship in an era where social interaction is more likely to take place over a keyboard, than a cup of coffee.
Gone are the days of chance encounters and love letters mailed in earnest.