"If I'm not on your list this year, I'd be gravely disappointed," he told back in 2013. other than making good music." Eminem has little in terms of outside business deals, but does remain the best-selling rapper of all time, boasting more album sales in the US during the 2000s than any other group or musician - his debut on the list is aided by new album Revival.
He rises from a wicker armchair and walks toward a control pad in the corner of his flagstone patio.
Starting with rap pioneer Kurtis Blow 30 years ago and continuing through the recently launched Obey Your Verse Lyrical Can Collection featuring a mix of today's stars and legendary voices, Sprite has continued to give hip-hop artists and fans a platform to express themselves in authentic fashion.
“Music is important and plays a role in all of our lives," said Bobby Oliver, director of Sprite & Citrus Brands, North America.
“The project we did last year was dope, but it feels even better to be called back again," Rakim said. cans and be available in stores nationwide while supplies last.
This year we have a fresh range of artists who have left a contribution from the past to the present."I want to be sure your tape recorder gets everything," he says, fiddling with some settings.It's a sunny January afternoon in Hidden Hills, California, a gated community where Drake owns a three-acre compound, 30 miles up the 101 from Los Angeles.“Sprite realized this dating back to the 1980s, and in hip-hop, there was a power of creativity in this new form that was really resonating with the population.We embraced that and ingrained ourselves as part of that culture, and we’re excited to continue to do so." The Sprite brand's ties with hip-hop began in 1986 when Kurtis Blow appeared in a commercial for the drink, marking one of the first occasions in which a rapper appeared in a national advertisement.Are those iron torches, affixed to the grotto's interior walls, belching flames? Is that a pair of majestic elk, fashioned from stone, standing sentinel up top?Yes – they match the stone giraffe you may have noticed out front, next to the driveway.“I remember 12-15 years ago I did an audio commercial for Sprite and to be honest, being an MC, we do things, and we try to be cool about what we do. “Whenever hip-hop can get that co-sign, it's a good thing. A fan walks into a bodega, seeking the crisp and cool lemon-lime refreshment of Sprite.But this is one of those things, that when they called, you tell your man, 'I got a Sprite deal.' Because it means something. Sprite has been there for us since they realized they could reach out and do things like this. This year, Rakim makes a surprise appearance in the new Obey Your Verse TV spot, which highlights lyrics from 2Pac, Missy Elliott and J. While standing at the Sprite cooler, he is surprised to find limited-edition Sprite cans that feature lyrics from hip-hop legends.Hip-hop artist collaboration continued in the 1990s as Heavy D & The Boyz, Kid 'n Play and Kris Kross all appeared in the brand's “I Like the Sprite in You" campaign.But it was in 1994 that the brand's most powerful connection with hip-hop began, as Sprite unveiled a groundbreaking series of commercials under the Obey Your Thirst banner. “The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities," said Jamal Booker, manager of Heritage Communications for .