The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits.
If this new setup sticks, pictures will usurp subject lines as the pivotal email element. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.
In many ways, your email subject line is more important than your email body.
Your subject line is your first (and maybe your last) impression on users.
Questions enter an instant dialogue with users, making them more likely to be opened.
Above, Banana Republic combines a question with scarcity tactics. ) with just two words, creating a truly great subject line.
Or maybe, if you’re like me and are on countless mailing lists, 2,644? We get a TON of emails every day (105 billion are sent every day! People are inundated with boatloads of information – more than ever before in history! The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.
Exclamation marks be useful, but are so over-used in subject lines that they don’t tend to be very powerful.There are a few different schools of thought when it comes to creating slam dunk subject lines.We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.Living Social also sends me emails about deals I looked at but didn’t end up buying by utilizing the very effective but always semi-creepy remarketing strategy.Living Social also sends me new deals based on my past purchases.Instead, try location-specific offers and language, or interest targeting.Living Social and Groupon are old pros at this, sending emails with subject lines promoting deals in your area.Instead, experiment with some fun symbols or loud punctuation to attract ‘dem eyeballs.Asking your readers a question, as opposed to a standard statement, immediately engages them.Some funny email subject line examples: The “touch me” line is a chuckle that will be understood by most readers, but the cleverness of the other funny email subject lines might be lost on some users who didn’t attend Hogwarts or haven’t taken their Voight-Kampff empathy test. It’s a bit of a gamble, but the pay-off can be pretty great – would you simply gloss over the subject lines below? One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.But if you can recite every line of Sir Mix a Lot’s Baby Got Back word for word…like some of us can… Let’s take a peek at the promotions tab of my Gmail. Many of the factors that make up a good blog post title also make a good email subject line.