There are a few different schools of thought when it comes to creating slam dunk subject lines.We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.) tend to perform well, and this language is also common practice with squeeze pages.
Asking your readers a question, as opposed to a standard statement, immediately engages them.
Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.
It’s chock full o’ mess, with stacks upon stacks of unopened emails. Another great email subject line example comes from Mequoda with the simple subject line of: Panic It’s just a single word, but it’s an emotionally huge one. An article at The New Yorker discusses our avid adoration of listmania: from the background.
The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits.
If this new setup sticks, pictures will usurp subject lines as the pivotal email element. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.