Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.It’s chock full o’ mess, with stacks upon stacks of unopened emails. Another great email subject line example comes from Mequoda with the simple subject line of: Panic It’s just a single word, but it’s an emotionally huge one. An article at The New Yorker discusses our avid adoration of listmania: from the background.Some funny email subject line examples: The “touch me” line is a chuckle that will be understood by most readers, but the cleverness of the other funny email subject lines might be lost on some users who didn’t attend Hogwarts or haven’t taken their Voight-Kampff empathy test. It’s a bit of a gamble, but the pay-off can be pretty great – would you simply gloss over the subject lines below? One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.But if you can recite every line of Sir Mix a Lot’s Baby Got Back word for word…like some of us can… Let’s take a peek at the promotions tab of my Gmail. Many of the factors that make up a good blog post title also make a good email subject line.Instead, try location-specific offers and language, or interest targeting.Living Social and Groupon are old pros at this, sending emails with subject lines promoting deals in your area.I’ve bought a few Paint Nite and pottery deals in the past, so art-related offers are the ones I see most often in my inbox. The subject line above combines personalization (via remarketing) with scarcity to create an effective email subject line. In a broader sense, it’s good practice to understand your audience well enough to know what language, style, and offers will be attractive to them.
However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.
The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits.
If this new setup sticks, pictures will usurp subject lines as the pivotal email element. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.
In many ways, your email subject line is more important than your email body.
Your subject line is your first (and maybe your last) impression on users.