"I usually go there for a quick bite to eat with my mates.I didn't expect to be going there on a date with a Man United footballer, especially in my dress and heels."Januzaj joins Beyonce on the list of celebrity Nando's fans, who reportedly once spent £1,500 in an Essex branch.The most important thing is creating content people value and then putting it in the hands of influential people who comment on matters of PR and marketing, so it generates increased exposure for the brand.”Apart from creating good content, companies also have to think about where they put it.A lot of companies miss the point, says Attree, because they don't actually ask customers which platforms they use.
“Put one in place so you can use your social channels effectively, to help you achieve your business goals.”[EMBEDDED]Another outcome of the increase in Web and social media technologies is that consumers hold a new position of power, where they help shape the nature and perception of brands.
Attree says the secret lies in spreading the message to the right people.
“It's all about relationships and knowing who will be interested, such as prominent bloggers, online loudmouths, and people who share content.“The principles of traditional marketing still apply - you need a good story, good content and have to get it out to well-connected people.”To ensure followers truly want to engage rather than just flocking for freebies, Attree stresses the importance of the holy trinity of social media marketing: content, conversation and community.“It's about a long-term vision; creating communities around the brand and then giving them something to talk about.
Digital Spy has reached out to Nando's for comment.
This also serves as a great opportunity to try out the latest additions to the Nando's menu as last month the restaurant launched two new vegetarian options, as well as another fiery sauce to give all of our meals that added extra kick.