The most important thing is creating content people value and then putting it in the hands of influential people who comment on matters of PR and marketing, so it generates increased exposure for the brand.”Apart from creating good content, companies also have to think about where they put it.A lot of companies miss the point, says Attree, because they don't actually ask customers which platforms they use.For those of you craving your Nando's Peri-Peri fix with absolutely no intention of leaving the house, we have some good news for you: Nando's now delivers.
“It's all about relationships and knowing who will be interested, such as prominent bloggers, online loudmouths, and people who share content.“The principles of traditional marketing still apply - you need a good story, good content and have to get it out to well-connected people.”To ensure followers truly want to engage rather than just flocking for freebies, Attree stresses the importance of the holy trinity of social media marketing: content, conversation and community.“It's about a long-term vision; creating communities around the brand and then giving them something to talk about.
"I usually go there for a quick bite to eat with my mates.
I didn't expect to be going there on a date with a Man United footballer, especially in my dress and heels."Januzaj joins Beyonce on the list of celebrity Nando's fans, who reportedly once spent £1,500 in an Essex branch.
The series culminates in a three-minute mini-film playing on DSTV and selected cinemas from 20 June.
Melissa Attree, managing member of Get On e Marketing, along with Mike Sharman of Retroviral Digital Communications, led Nando's first foray into the digital realm in December last year.