WREG's signal can reach at least the Jonesboro area, and it is available on Suddenlink cable, as well as the cable system of Paragould Light Water and Cable in the Paragould area.This ended on August 1, 2015, when Jonesboro-based Fox affiliate KJNB-LD signed on the Jonesboro market's first locally based CBS affiliate on its second digital subchannel.The station had long since outgrown the Peabody Hotel, and management felt that building a new studio near the Mississippi would be appropriate since Memphis has long been identified with the river.On March 2, 1975, channel 3 signed off from the Peabody Hotel for the last time as WREC-TV, and signed back on 45 minutes later, re-branded as WREG-TV, with its first transmission from the new studios on Channel 3 Drive.On May 8, 2017, Sinclair Broadcast Group announced that it would acquire Tribune Media for .9 billion, plus the assumption of .7 billion in debt held by Tribune.If the deal receives regulatory approval by the FCC and the U. Department of Justice's Antitrust Division, WREG would gain new sister stations in adjacent markets, including ABC affiliate KATV in Little Rock, and the Nashville virtual triopoly of Fox affiliate WZTV, CW affiliate WNAB and My Network TV affiliate WUXP-TV.The station is owned by the Tribune Broadcasting subsidiary of the Tribune Media Company.
The station also currently produces Live at 9, a weekday morning program that maintains a talk show-style format and the public affairs program Informed Sources, which airs on Saturday evenings and sometimes Sunday nights and discusses current local issues.
On September 12, 2006, The New York Times Company announced its intention to sell its nine television stations.
On January 4, 2007, the company entered into an agreement with private equity group Oak Hill Capital Partners to sell the stations to the Oak Hill-operated holding company Local TV, On July 1, 2013, Local TV announced that it would sell its stations to Tribune Broadcasting (which formed a management company that operated both Tribune and Local TV's stations in 2008) for .75 billion.
The station's digital signal remained on its pre-transition UHF channel 28, using PSIP to display WREG-TV's virtual channel as 3 on digital television receivers.
Syndicated programs seen on WREG-TV include Inside Edition, Jeopardy! WREG is one of the few CBS stations that preempts CBS This Morning Saturday, airing a three-hour Saturday morning newscast in its place.