Clover, which just closed million in funding (bringing total investment to million) is the current golden child of on-demand dating and was just featured as a best new app in the Apple store.
As Tinder has become “flooded” with users, Edmunds says, “Many online daters complain…these connections rarely lead to offline dates.” Markedly different from Whim and Clover is the unabashedly more hookup-focused Pure, which is so radical and in-the-moment in its “demand” nature, that there are actually no profiles or Facebook integration., and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.The methodology is actually called PAIR and stands for personality (interests, political views, social type), attributes (everything from attractiveness to height to age), intention (hookup or serious), and reputation (based on in-app feedback).Competitors Tinder and How About We did not respond to requests for comment for this story. That is not true of these other apps," says San Francisco-based Peters, who is a former product lead at OKCupid."Second, we’re the only one providing a true date setup service through our app.Before launch, the Pure waiting list was 100,000 people and during July alone, 50,000 new users signed up.Says Pure CEO Roman Sidorenko, “All you need to meet someone on Pure is a selfie.Having raised 10 times less investment capital than Clover (0,000 versus million), Pure is already cash-positive.Launched in October 2013 on i OS and the end of June on Android, during the last 12 months, Pure users have created more than 1 million meeting requests.“But in reality, these apps are a tool for grown-ups and their use is a choice, pure and simple.” However, even with all the bells and whistles and happy anecdotes of on-demand dating, Tinder is still the giant to beat.“At this stage, there are no on-demand dating services that could rival apps like Tinder because of its incredible growth and prevalence in the online dating world,” says Edmunds of Global Dating Insights.